Seasonal, hand-selected, and full of flavour — discover the Gertrude difference
At Gertrude Grocer, we believe the secret to exceptional flavour starts at the source. That’s why we go beyond wholesale warehouses and big-box buying. Instead, we work closely with trusted market stall holders across Victoria to bring our customers the freshest, most seasonal produce available — at prices that make sense.
As the cold sets in this Melbourne winter, our focus is on rich, nourishing vegetables and premium fruit that thrive in the colder months. If you've ever wondered where your produce comes from or why our veg seems to last longer and taste better — here's your answer.
Sourcing with Care: How We Select Our Produce
Every morning, we’re in the market early — speaking directly with stall holders, inspecting what’s on offer, and choosing only the best of what’s in season.
We don’t just look for “fresh” — we look for:
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Crispness in greens and herbs
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Sweetness and firmness in fruit
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Proper handling and storage from grower to market
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Seasonality, so you get peak flavour and value
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Minimal transport time, for longer shelf life at home
This hands-on approach means we can offer produce that’s better than supermarket quality — without the inflated price tag.
What’s in Season This Winter?
Right now in Victoria, we’re stocking premium winter staples such as:
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Butternut and Jap pumpkins
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Cavolo nero and silverbeet
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Brussels sprouts, leeks and fennel
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Heirloom carrots and parsnips
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Pink Lady and Fuji apples
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Citrus like navels, cara cara oranges and tangelos
These rotate based on availability and quality — so every visit feels like a seasonal surprise.
Fruit & Veggie Boxes: Value Without Compromise
Looking for the easiest way to shop smart and seasonally? Try one of our Gertrude Grocer fruit & veggie boxes, available exclusively for click & collect:
Our Box Options:
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Single Box – ideal for one person, minimal waste
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Couple’s Box – perfectly portioned for two
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Family Box – generous variety and quantity for households
Each box is:
✅ Filled with the best seasonal produce
✅ Packed fresh on the day
✅ Carefully balanced with fruit + veg
✅ Incredible value for money